Well Played
About the Project
Well Played is a new indoor playground and café concept, designed for kids and parents alike. It is a space where children can explore and play, while parents unwind with a coffee in a family-friendly environment.
Challenge
How can we design a brand that is fun for kids but still refined enough to attract parents?
Scope of Work
Brand Identity & Collaterals
We created a brand identity that blends fun and playfulness with a welcoming atmosphere, making everyone in the family feel comfortable. Through vibrant colors, creative illustrations, and a playful logo, we brought Well-Played to life as a place for families to create lasting memories.
Our brand applications span social media, café signage, and play zones, crafting a cohesive and welcoming experience. By using inviting colors, we created a warm, comfortable environment for both parents and kids. We made sure the design is engaging without feeling overwhelming or overstimulating, fostering a fun and educational play experience.
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