Calle 104
About the Project
Calle 104 is a premier mixed-use development in midtown Cebu. Fronted by the restored facade of the Old Mansion, it features two residential towers that are connected with a lifestyle retail podium and complete with modern amenities.
Challenge
How do we create a heritage-inspired identity that pays homage to the history of the place and instills a new vibrance to its neighboring streets?
Scope of Work
Brand Identity & Collaterals
Calle 104 owes much of its heritage from the diversity of influences that shaped the narrative of its place. Rooted in the historical context of its neighboring streets, we designed logo, colors, and typography that integrates with the rich tapestry of the
Ramos-Ranudo corner, where a proud past and a promising future meet.
We also featured Cebu’s endemic flora and fauna, including some of their customary items, on our illustrations to give life to the most prominent pieces and sceneries that embody the finest of Cebuano life and culture.
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